Colgate Max White Luminous Toothpaste - 75ml

Achieve a brighter, more confident smile with Colgate Max White Luminous Toothpaste in the convenient 75ml tube. This enamel-safe whitening toothpaste features Colgate’s clinically proven formula that removes up to 100 % of surface stains caused by everyday foods and drinks.

Powered by SmartFoam technology, it expands to clean all around your teeth and reaches interdental spaces, helping to reduce plaque build-up with regular brushing while supporting healthy gums and enamel.

With a refreshing minty flavour and trusted Colgate cavity protection (fluoride included), this toothpaste is ideal for daily oral hygiene routines for adults seeking both stain removal and overall oral health.

Key Benefits:

• Clinically proven to remove up to 100 % of surface stains.

• SmartFoam system cleans all around teeth and reaches between them.

• Helps reduce plaque and support healthy gums and enamel with regular use.

• Mint flavour for fresh breath and pleasant brushing experience.

1. Apply a pea-sized amount of Colgate Max White Luminous Toothpaste to a soft-bristled toothbrush.
2. Brush teeth thoroughly for 2 minutes, covering all surfaces including front, back and chewing surfaces.
3. Spit out after brushing; do not swallow.
4. For best results, brush at least twice daily (morning and night).

This routine is aligned with standard UK oral care guidance. If you have specific dental concerns or dry mouth, seek personalised advice from a dental professional.

Active Ingredient:

• Sodium Fluoride – helps protect against dental decay and supports enamel strength. Total fluoride content ≈ 1450 ppm F⁻.

Inactive Ingredients:

• Aqua (Water) – solvent.

• Sorbitol – humectant to prevent drying.

• Hydrated Silica – gentle cleaning and polishing agent.

• PEG-12 – stabiliser.

• Tetrapotassium Pyrophosphate – helps stain control.

• Sodium Lauryl Sulfate – cleansing and foaming agent.

• Aroma (Flavour) – minty taste.

• Potassium Hydroxide – pH modifier.

• Cellulose Gum – thickener.

• Phosphoric Acid – pH adjuster.

• Cocamidopropyl Betaine – surfactant.

• Sodium Saccharin – sweetener.

• Xanthan Gum – thickener.

• CI 74160 – colourant.

Alcohol-free and enamel-safe formulation suitable for daily use in adults. 

This product is intended for dental hygiene use only. Follow these UK-aligned safety notices:

• External oral use only. Do not swallow toothpaste.

• Not suitable for children under 7 years unless advised by a dentist; supervise brushing in children to minimise swallowing.

• If you experience persistent irritation, soreness, bleeding gums, or discomfort, discontinue use and seek advice from your dental professional.

• Maintain standard oral care routines including interdental cleaning and regular dental check-ups.

• Store out of reach of children.

• In case of accidental ingestion of large quantities, contact a healthcare provider or Poison Centre.

Regular use as directed supports enamel strength and a cleaner, fresher smile.