Wisdom Active Whitening Charcoal Toothpaste - 100ml

Wisdom Active Whitening Charcoal Toothpaste is a fluoride toothpaste designed to help clean, brighten and protect teeth through a combination of activated bamboo charcoal and daily cavity-protecting ingredients. The charcoal component features a large porous surface area that can help attract and lift surface-borne bacteria and stains for a whiter, fresher-feeling smile.

This 100ml tube is ideal for adults seeking an everyday whitening boost as part of a comprehensive oral care routine. The fresh formulation also supports breath freshness and daily cleaning action with familiar, trusted Wisdom quality.

Key Benefits

• Activated bamboo charcoal may help remove surface stains caused by tea, coffee, red wine, and tobacco.

• Targets bacteria that can contribute to bad breath for a fresher mouth.

• Contains fluoride to help prevent cavities and support enamel protection.

• Suitable for daily brushing as part of a balanced oral hygiene routine.

Use this product as part of your twice-daily brushing routine in line with UK dental recommendations:

1. Place a pea-sized amount of toothpaste onto a soft-bristled toothbrush.
2. Brush all surfaces of the teeth gently for 2 minutes.
3. Spit out after brushing; do not swallow.
4. Rinse your mouth and toothbrush thoroughly with water.
5. Brush morning and night and maintain regular dental check-ups.

Note: Charcoal toothpaste formulations may appear darker in colour. Brush thoroughly and allow rinsing to fully remove residue.

Active ingredient:

• Sodium Fluoride (provides fluoride at approximately 1450 ppm F) — helps prevent dental caries and supports enamel protection.

Inactive ingredients:

• Aqua (Water)

• Hydrated Silica — gentle abrasive cleaning and stain removal function.

• Sorbitol — humectant to retain moisture.

• Zinc Citrate — may support fresh breath.

• Sodium Lauryl Sulfate — foaming and cleansing agent.

• Aroma (flavouring)

• Sodium Polyphosphate — stain control assist.

• Sodium Bicarbonate — mild abrasive and mouth feel enhancer.

• Cellulose Gum — texture stabiliser.

• Cocamidopropyl Betaine — surfactant.

• PVP — binding agent.

• Charcoal Powder (Activated Bamboo Charcoal) — adsorbent to help lift stains.

• Sodium Saccharin — sweetener.

• CI 77891 (Titanium Dioxide) — colourant.

• Sodium Chloride — salt to aid formulation texture.

• Glycerin — humectant.

• Sodium Benzoate — preservative.

• Limonene & Linalool — flavour components.

Alcohol-free and formulated with fluoride to support everyday cavity protection while aiming to help lift superficial stains.

For safe use, follow these warnings and precautions in line with UK pharmacy standards:

• For oral use only. Do not swallow toothpaste.

• Not suitable for children under 12 years unless advised by a dental professional or doctor, due to fluoride content.

• In case of accidental ingestion of excessive amounts of fluoride from multiple sources, seek advice from a dentist or doctor.

• Some individuals may find charcoal-based pastes slightly more abrasive over prolonged daily use; if you notice sensitivity or irritation, discontinue and consult a dental professional.

• If you experience persistent soreness, bleeding, or discomfort, stop use and seek dental advice.

• Keep out of reach of children.

• Store in a cool, dry place and replace cap after use.